You've got to admire a client when they decide to do something totally different.


The train company then approached The Leith Agency to develop the concept.
As well as designing and producing the book, Leith commissioned CIA illustrator Jill Calder to inject the project with no small amount of charm through a host of illustrations and hand drawn type which appear throughout the handy tome.
As well as designing and producing the book, Leith commissioned CIA illustrator Jill Calder to inject the project with no small amount of charm through a host of illustrations and hand drawn type which appear throughout the handy tome.
My Little Black Book of Seafood by Mitch Tonks costs a mere £1.50 and is available from the Express CafĂ© onboard any First Great Western train. In a rather nice touch, all proceeds go to The Fisherman's Mission, a charity which provides support and care to fishermen and their families.
You can also view the book digitally online here.
You can also view the book digitally online here.
Credit goes to client, agency and illustrator alike for producing a great piece of innovative work.
Story taken from Creative Review.
Story taken from Creative Review.
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