Virgin Trains go retro

Virgin Trains have gone back to the glory days of rail travel in their current ad campaign.

According to Marketing Week Magazine the campaign is "designed to change consumers’ over-estimations about train journey times and for them to consider train travel over other forms of transport."

Danny Gonzalez, Virgin Trains head of marketing, says: “The new campaign perfectly encapsulates our vision of inspiring travellers to choose Virgin Trains to get to their destination in the fastest and most time enriching way - all provided with a great level of customer experience. The campaign raises awareness of our underestimated high speed journey times and blows away the false preconceptions around cost people have about travelling with Virgin Trains.”

The £7m campaign will run across outdoor, press, online, social media and radio.

As with all Virgin work it is superbly executed, has great typography and great illustration, but I'm not sure it delivers on all the claims their marketing team say it does.

What is does do however, is show this operator leads the field when it comes to creative work.