This a quote from a guy who knows a hell of a lot about advertising.
His clients have been very successful and he talks a lot of sense so we like Uncle Bob a lot.
"I'm going to say this one more time. Bad advertisers think that advertising is about identifying the latest fad and jumping on it as fast as they can.
Good advertisers know that advertising is about finding something interesting to say and saying it cleverly, wittily, or beautifully."
Be honest, which type of advertiser are you?