When push comes to shove what do you want your advertising agency to do?
Let's say you have £1,000,000 tied up in your company and suddenly your advertising isn't working and sales are going down. And everything depends on it. Your future depends on it, your family's future depends on it, other people's families depend on it.
Now, what do you want from your agency? Fine writing? Or do you want to see that sales curve stop moving down and start moving up?