Arriva Yorkshire get filming

By the looks of Arriva Yorkshire's YouTube channel it seems the company have been busy filming over the last few months.

They have done little pieces to promote, among other things; their new buses, how much money can be saved if you ditch the car in favour of the bus and an encouraging of modal shift.

It seems the company is making a concerted effort to do things differently, although I hope the films were part of an integrated campaign encompassing other forms of mainstream media too.

Although nowhere near the cost of TV advertising, the time and effort put in to some of these films comes at a price, and added to that the cost of filming and production - it equates to quite an investment.

Will it deliver the ROI they expect? I guess only time will tell.

See what you think below.