are media people the same as real people?

Have you ever thought that everyone was the same as you - even though you work in marketing and most other people don't?

The  Media Behaviour Institute in the States did a little study comparing the media habits of advertising executives to those of the general population. Here are some charts that show you the remarkable differences between how media professionals and real people use media.

If you want to understand the marketing industry's obsession with all things digital, look no further.