Eurostar launch new ad campaign

Eurostar has launched a cheeky new advertising campaign urging Brits to 'bring something interesting back' from their travels.

From cricket to the little black dress, the campaign by AMV BBDO promotes Eurostar's ticket offer on journeys from London to Paris or Brussels by showing the staples of British life that originated in France or Belgium. 
Lionel Benbassat, director of marketing and brand for Eurostar, said: “This campaign is about inspiring our passengers to take a new look at all that our destinations have to offer. By playing on the heritage of iconic inventions which connect France, Belgium and the UK, we are inviting our customers to explore further with us and bring something interesting back from their trip.

Whilst it's nicely designed and well executed, does it give you a real, tangible benefit to take the train to Paris over the alternatives? If you put a hovercraft logo or plane logo on the ad would make any real difference to the message?

For me the answer is no.

If you want people to take the train you have to give them a reason to do so.