Eurostar in France has created a cheeky Olympic campaign featuring Greek-style statues of what it sees as typical British athletic heroes – playing darts and snooker.
The images of classical statues featured in the ads play to French stereotypes of the beer-swilling Brit.
Nice idea, well executed and a bit controversial. Just what you would expect from Eurostar in France. We like them.
Just a shame they don't do the same in this country aimed at the french. I'm sure they'd go down well.
Just a shame they don't do the same in this country aimed at the french. I'm sure they'd go down well.
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