classic TV adverts with a common theme

I often sit at home and watch TV thinking that ads were so much better when I was younger.

Back in the day when likes of Hamlet, Kwik Fit, Carling Black Label, R Whites, Finger of Fudge, Ki-Ora etc all produced spots that had something memorable about them. A witty line, a clever jingle, a funny character leading to elements of the ad being repeated in workplaces and playgrounds all over the country.

They were all exceptionally well written and I firmly believe that even with their current state, each of the campaigns would achieve cut through in today's crowded market place.

Am I looking at things through rose tinted glasses or do current ads with their massive production budgets and relatively bland ideas reach the same heights?

To help you make up your mind - four of the classics...