the facts about today's advertising in the UK

Have a look at these facts to see if you want to re-evaluate your creative approach.

£18.3 billion a year is spent on all forms of advertising and marketing in the UK.

Just 4% of it remembered positively. And 7% is remembered negatively.

A whopping 89% is not noticed or remembered at all. So that's a whole lot of wasted money.

So shouldn’t your primary focus to be noticed and remembered by developing your creative accordingly?

Just a thought.