Paddy Power bid to make Cheltenham a chav free zone

If there was ever one advertiser (well, two if you include Ryanair) that wasn't afraid to rock the creative boat it has to be Paddy Power.

Throughout all media channels their ads have a habit of being current, engaging and memorable. Something that can't be said for most of the work we see about these days.

So if you are planning on going to Cheltenham races next month and are a little worried about the clientele the Festival seems to attract nowadays, don't worry Paddy Power have found the solution.

Unfortunately for Paddy Power, and unsurprisingly to almost everyone else, the ad below won't be making it to our TV screens.

I'll leave it to you to work out why!