the accountancy firm with a sense of humour

As we mention fairly often on this blog, we are always encouraging people to do things differently.

It doesn't matter whether you are a train company, bus company, tram company... or accountancy firm, doing things differently will get you noticed and talked out. No matter what the perception of your industry.

This set of posters, for accountancy firm Crunch, is currently running in tube station across the London Underground.

The idea and execution goes about as left field as you can get for this particular industry. And that's exactly why it works so well.