According to renowned creative director Dave Trott, people
with money buy brands because they lack the confidence to
recognise product qualities .
"People have a sudden influx of money and have to show it by buying 'brands'.
So they don't have the confidence to buy a watch for what it looks like, they buy a Rolex.
Or a car for what it does, so they buy a BMW, Mercedes, or Rolls.
with money buy brands because they lack the confidence to
recognise product qualities .
"People have a sudden influx of money and have to show it by buying 'brands'.
So they don't have the confidence to buy a watch for what it looks like, they buy a Rolex.
Or a car for what it does, so they buy a BMW, Mercedes, or Rolls.
Or a scotch for what it tastes like, so they buy a single malt.
This is what people do when they don't have confidence in their own judgement.
They buy credibility. They buy a badge not a product."
This is what people do when they don't have confidence in their own judgement.
They buy credibility. They buy a badge not a product."
Couldn't agree more Dave.
Comments
Post a comment