East Coast gives 25 reasons to try first class train travel

East Coast Trains is encouraging people to try their new, improved first class service by making 100,000 seats available at a bargain price.

The promotion offers first class travel on the East Coast network at just £25 for a one-way journey - giving people a real incentive to either upgrade from standard class or switch to the train for their journey.

Tickets can be booked exclusively from a dedicated page on the East Coast website highlighting 25 reasons why people should consider first class train travel. The promotion is linked to a recent TV campaign which we discuss on the blog here.

Great example of how to gain interest in a premium product, although as many retailers are now finding out, maintaining benefits not discounts is the better long-term strategy.