Andrex mess with an advertising icon

For those of you who take notice of toilet roll advertising, Andrex 
have ditched their iconic puppy. Sort of.

The much loved dog has been replaced by a computer generated image  in the brand's latest ad campaign, leaving the pooch to pick up its acting P45.

According to a top marketer at Andrex parent company Kimberly-Clark, the move made 'the Andrex puppy more contemporary and reflective of the real world we live in today'.

Now I don't know about you but I can't find anything more 'real' than a real animal and nothing more 'reflective of the real world' than something that mums and kids see in their houses every single day. You don't get many computer generated dogs to the pound where i live.

I'm not the first person to comment on what many see as a wrong move by the brand, and I doubt I'll be the last.