Stella Artois fails to find perfection

Stella Artois is positioned as a premium lager - at the top of its tree and proud to be reassuringly expensive.

But if you're claiming to be the best, you've to back it up in everything you do.

And that includes your advertising.

Having simple grammatical errors so prominent is just not good enough when it comes to justifying your premium positioning.

Back to basics I'm afraid boys.


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