M&S CEO hits the nail on the head

Marks & Spencer CEO Marc Bolland has recently identified a number of changes he intends to make in the iconic organisation.

One of them concerns the promises their all singing, all dancing advertising campaigns make - the latest of which can be seen here.

Marc says 'It’s also been apparent in recent years that the glitzy image that M&S portrays in its advertising with stars such as Twiggy and Dannii Minogue, doesn’t translate terribly well to the store experience shoppers find on the high street.'

This is an observation that many marketers around the country should be able to identify with regarding their own product.

Customers would much rather companies under promise and over deliver, rather than over promise and under deliver.

Back to basics right?