calling all marketing managers...

The following ad copy was supplied anonymously to Campaign magazine and we'd like to share it with you.

"It's unwise to pay too much, but it's worse to pay too little. When you pay too much, you lose a little money — that is all. When you pay too little, you sometimes lose everything, because the thing you bought was incapable of doing the thing it was bought to do. The common law of business balance prohibits paying a little and getting a lot — it can't be done. If you deal with the lowest bidder, it is well to add something for the risk you run, and if you do that you will have enough to pay for something better."

A great point, well made Mr Anonymous.

I think it's up to the agency to put a value on their work and, as a by product,  educate the client as to why they cost that little bit more than the competition.

Thanks to the guys at Sell Sell for this.