Foster's convert bus shelters to beach huts

Phone boxes and interactive bus shelters across the UK are set to be changed into beach huts in a series of special builds for the latest Foster's campaign.

The activity brings to life Foster’s new ‘Good Call!’ campaign that sees Aussies Brad and Dan offering “no worries” advice over the phone to British men from a sun-kissed beach Down Under.

From 30th August phone boxes in JCDecaux’s StreetTalk portfolio will have turned into beach huts and interactive ads will be installed in bus shelters in the drinking hubs of major cities throughout the UK.

The interactive ads will present people with four problematic scenarios to which they have to select the most appropriate Foster’s-related “Good Call” answer. Should they pick the ‘correct’ answer a ‘Good Call!’ message will appear.

Wider activity included a series of hugely popular TV commercials with the next spot launching mid-September, plus outdoor point-of-sale activity. Brad and Dan are also available to answer anyone’s queries via their Facebook page.