we launch First Great Western's on-train TV campaign

Following on from our story in April about First Great Western introducing the first on-train TV service, we were asked to produce a campaign to sell the new offering to their customers.

Our idea was to highlight the vast range of quality programmes you can watch at your seat, by showing various popular TV stars sat on the seat on front and asking the question "Who'll be on the seat in front of you today?".

Click on the images to enlarge.