Old Spice case study shows impressive sales figures

As I said back in February, the 'man your man could smell like' campaign is one of the best I've seen for a very long time.

But there has been a lot of press about the fact that the buzz it created has not been translated into increased sales. I was very sceptical, something this brilliant and creative must have had a positive effect on the bottom line.

Well here is the the case study from the agency that created it. And the sales figures are, as I suspected, very good.

It's just another example of how being different is the key to real success.

And it all stems from one really creative 'big idea' - how could they get women to stop buying ladies scented body wash for their men?