the great Bill Bernbach said...

'It took millions of years for man's instincts to develop. It will take millions more for them to even vary.

It is fashionable to talk about "changing man". A communication must be concerned with "unchanging man", with his obsessive drive to survive, to be admired, to succeed, to love, to take care of his own.'

Couldn't have said it better ourselves Bill. Let's hope those who market public transport agree.

To find out more about the great man click here.