is it a bird, is it a plane...

Stagecoach have recently launched a new 'bus' service called CityLink Gold running out of Glasgow, serving both Aberdeen and Inverness.

The service, which predominantly targets shifting business from the train, offers wi-if, leather seats and complimentary snacks/drinks served at seat by a customer host. Fares and journey times on a par with ScotRail services, although the frequency isn't quite there.

The website replicates a 1930s newspaper appearance and perhaps has the overcrowding which is associated with that layout and era. The homepage in particular could have perhaps benefited from more simplicity and a clear hierarchy in where viewer should be directed but overall, quite impressive.

It will be interesting to see how the future communication carries this theme through.