five things that public transport marketing gets wrong

We’ve mentioned before that over 90% of advertising doesn’t work – largely due to a lack of creativity in the execution and poor highlighting of any real benefit in the product. 

The odds are that this percentage is a fair bit higher when it comes to public transport and there are five key reasons why most people ignore what they see about bus and train communication. Put simply, too many TOCs and OPCOs -

1. use free media as opposed to the best media

2. forget that over 15million adults in the UK have literacy level of primary school age

3. sell their brand rather than their product

4. try to please everybody and upset nobody

5. say what they want to say, not what their customers need to know

In our opinion plenty of room for improvement…