are you in the top 40?

Four marketing folk have made in into The New Transit 40 under 40 list, highlighted as 'the young guns who will change the way we travel in the future'.  

Jodine Milne, Adam Rideout  (Stagecoach North East & East respectively), Thomas Ableman (Chiltern) and Chloe Leach (Arriva Yorkshire) have all been put forward as names likely to make a difference over the next few years.

Let's hope that they embrace the fact that people's attitudes to both the bus and train are unlikely to change drastically in a hurry, and concentrating on changing their behaviour is a more rewarding strategy.

The full list of go getter's can be found here.