Virgin Trains is portraying car and plane travellers as zombies in its latest £6.3m campaign.
The campaign is designed to demonstrate the superior service available on Virgin Trains and is a put down of other forms of transport. The cartoon imagery is meant to capture the potential hellishness of travelling by car and plane that turns regular people into frustrated zombies.
Airlines have been badly disrupted by the Icelandic volcano in past weeks while a planned strike by British Airways staff is now set to go ahead.
In one execution for the campaign, which focuses on encouraging consumers to change their travel habits, a Virgin Trains passenger relaxes onboard as she observes the carnage on the motorway outside her window. In another, the stress of weekend traffic jams causes a driver, in his zombie state, to bite down on his steering wheel in frustration.
The campaign breaks today across press, outdoor, radio and online advertising.
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