is the web communication, entertainment or information?

Another great post from our friend The Ad Contrarian

Always one to challenge the effectiveness of advertising mediums, TAC makes the point that the web will struggle to give real success for advertisers (high profile isolated cases apart) until the web's primary function is established  - be it communication, entertainment or information.

The fact it is currently a hybrid medium means it lacks any real stability for advertisers.

Read the full article here.