the dutch do it on the back of buses

Just seen this superb bus back by Dutch Railways. Very clever.

Click on image to see a larger version.


  1. clever if it makes sense to demean your own brand in favour of the advertising client's brand - the bus is suffering the same ills as the car is it not?

  2. Thanks for your post. You're right, but it's the same with most advertising mediums - e.g. Sky advertising on ITV.

    Unfortunately, traffic is a problem that the bus suffers from, and nothing can be done about it.

    It is up to bus companies and their advertising agencies to counteract these problems.

    I don't think it matters too much, as the train is not really in competition with the bus anyway?


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