travel for free in Bristol!

First are introducing a promotion giving First Great Western passengers with tickets costing over £25 and ending their journey at either Bristol rail stations, free onward travel by bus. 

From April 1, any qualifying ticket will also be valid for return travel on the First network at no additional charge to the traveler. The three month trial, called Bristol SuperBus, will seek to establish what modal shift can be gained against cars and taxis if bus travel is free.

In principal what First are doing - trying to alter people's behaviour not their attitude - should be commended.

However, I can't help thinking launching a promotion on April 1 is not the best marketing tactic ever, while a quick search of the Group's website in the area gives no information on the trial whatsoever.

If they don't know about it Leon, they can't use it can they?


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