they want to be in your arms, but you want to be in the stands...

This rather brilliant ad by Puma entitled "Hardchorus" breaks at half-time in ITV1's coverage of the Bolton v Spurs FA Cup match on Sunday... err... Valentine's Day, in case you forgot.

Filmed in The Beehive Pub, Tottenham it features the sing Truly Madly Deeply - sung by a group of genuine Tottenham fans and singers that are football fans, to their other halves for Valentines Day.

If you got to: you can personalise the video and send it to your other half for Valentine's Day. Sweet.