new burger ad is absolutely king brilliant!

The new TV spot for Burger King is complete genius.

It's seems so obvious,  I can't believe nobody has done it before. But that's the thing with amazing ideas - anybody can have them, but it takes a great creative mind to spot it and turn it into an effective ad.

It's something you can see being copied in pubs up and down the country. A great example of how to inspire 'word of mouth'.

Well done Burger King for having the king balls to do it.