London Midland's great escape

London Midland are running their ‘Great Escape’ promotion again, after the first one which ran last Christmas was such a success.

Between 13 and 21 February you can go anywhere on the London Midland network for just £10 – or first class for £20.

There are 50,000 Great Escape tickets available that can only be bought at staffed stations on their network.

You need to download a special voucher and take it to the station with you so that they know which day you’re travelling and how many tickets you're entitled to buy.

It's a neat little promotion, but surely they had to get the 'king of cool' in somewhere. What an ad that would have made!