will anything really change?

Snow has fallen, the country has ground to a halt, Big Brother is back on the TV and Chelsea are top of the league - seems like things haven't changed a bit.

But I'm afraid change is exactly what is required if the industry's marketers want different results from their campaigns. Agencies appreciate that budgets are being squeezed and pressure is being applied - so whether your strategy is online, offline, through the line or just a plain old straight line - challenge your agency and challenge yourself to do something different.

Spend your pennies wisely, spend them specifically and spend them differently. Public transport marketers of 2010 - this industry needs you!