Eurostar have recently appointed Someone to redesign its logo. The London consultancy beat three other agencys to win the contract.They will create the new identity in preparation for next year, when Eurostar will be exposed to competition from other train operators for the first time in its 15-year history. I bet they can't wait.
If the last few days are anything to go by, I'm not sure the travelling public will be fooled into thinking that a new logo will actually mean a new service. If you are running a train company and can't get your trains to run in the first place, I think you've identified the real problem.
Comments
Post a Comment