
They will create the new identity in preparation for next year, when Eurostar will be exposed to competition from other train operators for the first time in its 15-year history. I bet they can't wait.
If the last few days are anything to go by, I'm not sure the travelling public will be fooled into thinking that a new logo will actually mean a new service. If you are running a train company and can't get your trains to run in the first place, I think you've identified the real problem.
Comments
Post a comment