The train company that tells you to take the coach

So National Express East Coast has been officially relieved of its duties running the East Coast Main Line, to be replaced by the Government operated East Coast.

And less than three hours before that occurred, an email appeared in the inbox of anyone who had ever booked a ticket with National Express trains:

Bitterwallet - National Express try to railroad Government takeover

The account was handed over to the new owners at midnight, so there was a window of opportunity to channel consumers away from the trains and promote their coach service while the mailing list still resided with them. One last jolly at the expense of the now Government-ran competition.