Twitter, it's not all it's cracked up to be!

Thinking of starting a Twitter account for your transport company to improve sales? You might want to think again.

Some interesting facts that show despite their millions of 'users', social media and in particular Twitter, isn't actually that good for business:

  1. 5% of users account for 75% of all activity
  2. Barely 5% of Twitter users go to an online retail service from Twitter. Google UK sends 365 times more traffic to shopping websites than Twitter
  3. 72.5% of all users joined during the first five months of 2009.
  4. 85.3% of all Twitter users post less than one update/day
  5. 21% of users have never posted a Tweet
  6. 93.6% of users have less than 100 followers, while 92.4% follow less than 100 people.
  7. Of people who identify themselves as PR professionals, 65.5% have never posted an update
  8. Of the people who identify themselves as PR professionals, 15% follow more than 2,000 people.
  9. This compares with 0.29% of overall Twitter users who follow more than 2,000 people.
  10. More than half of Twitter users use something other than the Twitter website to tweet, monitor and manage their tweeting (TweetDeck has the largest market share with 19.7%).
Taken from research by Sysomos

'Connect', 'engage' and 'have conversations with your customers' hmmm.

Emperor's new clothes springs to mind.