Some interesting facts that show despite their millions of 'users', social media and in particular Twitter, isn't actually that good for business:
- 5% of users account for 75% of all activity
- Barely 5% of Twitter users go to an online retail service from Twitter. Google UK sends 365 times more traffic to shopping websites than Twitter
- 72.5% of all users joined during the first five months of 2009.
- 85.3% of all Twitter users post less than one update/day
- 21% of users have never posted a Tweet
- 93.6% of users have less than 100 followers, while 92.4% follow less than 100 people.
- Of people who identify themselves as PR professionals, 65.5% have never posted an update
- Of the people who identify themselves as PR professionals, 15% follow more than 2,000 people.
- This compares with 0.29% of overall Twitter users who follow more than 2,000 people.
- More than half of Twitter users use something other than the Twitter website to tweet, monitor and manage their tweeting (TweetDeck has the largest market share with 19.7%).
'Connect', 'engage' and 'have conversations with your customers' hmmm.
Emperor's new clothes springs to mind.
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