Arriva tops big five in corporate website survey

Arriva has landed second place in the Investis FTSE 250 quarterly ranking of corporate websites.

Stagecoach is fifth and National Express seventh and Go Ahead down at no.57.

The FTSE 250 is loosely the list of the 101st to 350th largest companies on the London stock exchange. To come second is a tremendous accomplishment. To achieve this accolade, the web design needs to be crisp and clear, colourful and simple, obviously, but there’s much more to it.

Investis has 188 categories, in fact. You and I might rank the site on its look, transport functionality and feel. Investis considers more sober components such as corporate governance, investor relations, corporate strategy, business performance and, with increasing importance, third party content. This is a *corporate* ranking, remember.

But what about First Group’s site? Well First’s not in the FTSE 250 it’s in the FTSE top 100. Here, it’s down one at no. 75, scoring lower than Arriva, Stagecoach and NatEx and this in spite of a significant makeover within the last six months.

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