Network Rail is rolling out a £2.4m campaign to promote the completion of its £9bn upgrade of the West Coast main line, which runs between London and Glasgow.
The campaign, created by iris runs across TV, press outdoor and cinema. The ads carry the strap line ‘Built in the 19th century. Rebuilt for the 21st'.
Activity pays tribute to those who built the original railway line and celebrates how a great 19th century achievement has been rebuilt for the 21st century - highlighing British engineering at its best. Regional press and poster campaigns along the West Coast corridor also thank rail passengers for their patience during the last 10 years, whilst the line has been upgraded.