Train company offers flat fares

A train company is introducing flat rate fares allowing passengers to pay the same price regardless of when they book or the time they travel. Hooray!

Wrexham and Shropshire said it was introducing a single standard fare after listening to passengers' views. The company is the first in Britain to introduce such a system.

Tickets may be bought on the train, from the company website or at a ticket office for the same price.

New research from YouGov shows that 71% of all people who travel by train believe that train companies should simplify the number of ticket options. 34% of people who travel by train find buying tickets on the day of travel confusing, with more than a third (34%) also reporting that they find it stressful.

Interestingly for an industry recently in the headlines for having the most expensive fares in Europe, and for a Government continually seeking a reduction in car usage, 66% of passengers polled said that they might use train travel more often if there was a simple flat fare.
I'm surprised it has taken this long for someone to try this. Surely it's a no-brainer? I wonder if it will work in the long term? Only time will tell.