East Midlands Trains a TV first!

The benefits of East Midlands Trains new timetable will be broadcast to hundreds of thousands of viewers this week as the company launches its brand new TV advertising campaign. The TV adverts, which were created by M&C Saatchi, are intended to raise awareness of East Midlands Trains new timetable, with a particular emphasis on the benefits of faster journey times from the East Midlands to London as well as the company’s cheaper online fares.

I personally think they work really well. I love the catchy soundtrack and the slick animation helps to reinforce the intended message of faster trains. They are very well branded too, the red dot cleverly appearing throughout the ads, and across their digital and print campaigns. The key was keeping the message simple. Faster trains and from only £12. All too often advertisers try to include too many objectives – this just weakens the whole exercise.