Manchester's tram network gets it spot on

It's rare you get a transport operator that has the balls to do a piece of communication without a logo on it.

But that's exactly what Transport for Greater Manchester did in this campaign to get people back on the tram after a long period of restricted access to the city centre.

No doubt they needed a bit of persuasion from their creative agency, Dinosaur, but kudos to them for seeing it through.

Not usually a fan of overly digital campaigns but I think this one has a really good balance and shows off the benefits of leaving the car at home in a fun, engaging way.

Round of applause to all concerned.

You can read about the campaign in full over on Dinosaur's website here.

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