|here's what they used to look like|
|our 2016 rebrand|
This month we have created a fresh new look for Tillingbourne Buses in Surrey.
Tillingbourne is a bus company that owes its name to the local river — The Tilling Bourne — so it seemed fitting to take inspiration from the waterways. Unfortunately, when it came to the name itself, it came across as an awkward mouthful – and definitely something that users were unlikely to say in full.
Abbreviating to just TBC was something we considered initially (and subsequently rejected for being too corporate), so shortening it to a more user-friendly ‘tilling bus’ was decided on to help the project move on.
The identity itself comes in the form of a strong lower case ‘t’ shape — a graphic that has been crafted to flow like the river by which it is influenced. The chosen typeface has a nice balance of softened edges to complement the livery but not so much so that it looks too comical or would lose legibility when scaled.