Whenever you see a decent idea to promote rail, the odds are it has come from within the Virgin Group - and these two ads are no exception.
It's clever, it's well written and gives clear benefits as to why train travel should triumph over the plane. It's not about the destinations served (like so many train ads) but the benefits offered. And about time too.
Virgin Trains East Coast managing director David Horne is quoted as saying “At Virgin Trains we like to do things a little differently, so we’ve decided to highlight the fantastic experiences we offer customers compared to road and air travel in an entertaining, playful way.
With free on-board Wi-Fi, free movies, TV episodes, magazines and games on Beam, our new on-board entertainment service, delicious food from our revamped menus, refurbished trains, increased rail connectivity between the English and Scottish capitals, and frequent services to the heart of cities along the east coast, we’re hoping that our tongue in cheek approach will encourage even more people to hop on board!”
They have chosen to show the films solely online on 'Facebook and across AOL’s ad serving platforms' which is a shame as it deserves a wider exposure.