the Super Bowl ad that's not really like a Super Bowl ad

I've just come across this ad for Google which appeared during the 2010 Super Bowl.

As a general rule, Super Bowl ads are big productions that include animals and try to be funny. This ad is neither of those things yet is probably a lot more memorable.

When you know all the brands you are competing with will zig, just goes to show you have to zag to stand out.

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