Monday, 24 August 2015

nice little campaign from East Coast Trains back in 2013

We've neglected train advertising on this blog in recent months, so after searching the archives I've found something worthy of a mention.

Admittedly it was a couple of years ago but it was the first work agency BMB produced after winning East Coast's sizeable ad account. The campaign started with a 30 second TV ad...



was backed up with some press advertising...

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and had a little bit of PR thrown in for good measure...



Will be interesting to see how Krow, who now have the Virgin East Coast account, tackle a similar challenge. You can see how they introduced the new operator here.

Friday, 14 August 2015

the binary approach to briefing your agency

All advertising starts with a brief from client to agency - sometimes it is short, sometimes it is long but more often than not, both approaches will lack clarity.

To help with this little problem we found this spot-on four point approach to 'Binary Briefing'. Each question has only one of two answers - no less, and certainly no more - to help you understand what you're trying to achieve.

1. Are we going for brand share OR are market share?

2. Do we want non users to try us OR do we want existing customers to use us more?

3. Do we have a real unique selling point to communicate OR are we just raising awareness of our brand?

4. Should we be using a logical argument OR a mnemonic that will be remembered?

In summary, your brief should clarify brand share v market growth, trial v existing use, usp v branding, logic v mnemonic - and you're pretty much ready for the agency to work their magic.

You can still keep it short though.

Thursday, 13 August 2015

Passenger Transport magazine feature our Badgerline livery

Passenger Transport magazine have featured our livery for Badgerline as part of an article highlighting First's own 30th anniversary livery.

Which one do you prefer?



Thursday, 6 August 2015

Route One magazine asks for our opinion on transport marketing

For their latest issue, Route One magazine interviewed us and asked for our opinions on advertising within the bus industry.

A fun couple of hours spent discussing our plans, our principles, and our work.


livery design showcase - Badgerline of Bristol

Here's the second instalment of our monthly project taking a defunct public transport operator from around the country and reinventing it for the roads of 2015.

We're looking back at their past branding and liveries to create a modern twist on their appearance as a showcase of what can be achieved.

This month it's Badgerline - a bus operator in and around Bristol from 1985 until 2003.

Initially a part of the Bristol Omnibus Company, it was privatised in September 1986 being sold to Badgerline Holdings in a management buyout. It went on to purchase a number of bus companies in England and Wales. In November 1993, Badgerline Group was listed on the stock exchange, and on 16 June 1995 merged with the GRT Group to form FirstBus.

Here's what they used to look like...


And here's the updated identity with a crisper, cleaner and more recognisable execution.

Badgerline buses livery