National Express TV ads want you to Go Get It

I've just come across the new (well, latest anyway) TV ad from the people at National Express.

It seems to be a shift in strategy from the last ad of theirs we mentioned on this blog a while back - from story telling to benefits of getting the coach. And at the end of the day, a coach is there to get you from a A to B, on time, in comfort, at a price you feel is value for money. A pretty simple proposition when it's broken down.

Whether it should have concentrated more on what makes long distance travel better by coach than by rail, is a different matter.

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