great talk explaining why social media isn't right for brands

Not sure how many of you are avid readers of Marketing Week but they have a great columnist called Mark Ritson.

Mark is an associate professor of marketing and an expert on branding, has worked with some of the biggest brands all over the world, and you would like to think his opinion is a respected one.

But there's one area of marketing where his opinion differs greatly from the majority of his peers, and that is in the effectiveness of brands using social media as an advertising tool.



Back in November of 2014, Mark was invited to talk at the World Marketing and Sales Conference in Melbourne, and he took the opportunity to dismiss the effectiveness of brands using social media as an advertising platform.

Whether you agree with what he's saying or not (for the record we do), the guy is a great speaker and his words are well worth half an hour of your time.

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