Tuesday, 30 September 2014

the Breast Cancer Awareness logos you might recognise

It's Breast Cancer Awareness Month in October and the Foundation have created some posters to highlight the fact your breasts should be checked on a regular basis.

Great idea, simple and powerful execution. Over to you ladies.

Thanks to the guys at Sell!Sell! for this one.

Tuesday, 23 September 2014

the simplicity and power of great copy

According to The Economist, German publication Der Spiegel is one of continental Europe's most influential magazines.

They do a great line in self promotion too by the looks of it.

Friday, 19 September 2014

the bookbook experience from IKEA

Bit slow on the uptake with this one - but not only are Samsung taking the rise out of Apple, IKEA are at it too.

Worth the effort though. Funny, well written and unmistakably IKEA.

Meatballs anyone?

Thursday, 18 September 2014

Samsung have a humorous dig at Apple

Some of you may have noticed the lovely chaps at Apple have recently launched the odd new product or two.

And it seems the marketing team at Samsung may have pre-empted Apple's new product benefits and developed a series of TV ads to mock/counteract them. No matter what side of the fence you sit on, you've got to admit that Samsung were pretty quick off the mark with the campaign, and the use of the word Genius throughout the work is pretty clever too.

In the US, there has long been a tradition of highly competitive advertising, both implicit and explicit in tone but in the UK it is something that is rarely seen. Surely the bus wars that erupt all over the country merit a bit of competitive advertising to further spice up those competitive routes?

Go on, you know you want to!

See all of the ads here.

Monday, 15 September 2014

Little old Lidl spend £30m on a new ad campaign

Lidl, Lidl, Lidl can't you see, sometimes your deals just hypnotise me...

It perhaps sums up the rise of the so called 'budget' supermarket that Lidl's current marketing campaign is costing them in the region of £20m. And very nice it is too.

Despite their continuing success, Lidl still suffers from a perception problem, and the campaign is aimed at combating that key issue - highlighting the range of products on offer, their quality, value for money and the type of people who are likely to buy them. Good going for a 30 second piece of communication.

They believe they have a customer offer (great quality at an affordable price) that will appeal to many and are prepared to shout this from the marketing rooftops.

Three of the TV spots are below but you can see the rest over on Lidl's YouTube channel.

Is this something public transport (something else with a clear perception problem) can learn from? Most definitely. But it's probably best left until the overall product is good enough to shout about in the first place.

Friday, 12 September 2014

introducing the Phoenix metro system

Spotted this series of posters for the Phoenix metro system, and I can't make up my mind about them.

Yes, they're simple, clean, crisp and stylish, and I like the overall concept, but I'm not sure any of the pieces work as an effective piece of communication.

Maybe I'm just being picky because it's a Friday...

Tuesday, 2 September 2014

a nice little touch from Newport Bus

During the First World War, five Newport Corporation Transport staff enlisted and gave their lives to defend the way of life we now all enjoy freely. 

To show its gratitude to the staff, and to mark the anniversary of the start of Britain’s involvement in the war, a few weeks ago Newport Bus dedicated a vehicle to each fallen soldier. It also opened a book of remembrance at its head office.

Each bus displayed the rank and name of their soldier on the front, with information about him inside.

The men were aged 18, 19, 20, 26 and 37 when they were killed. A sixth vehicle has a full wrapped design to commemorate the 100th anniversary of the First World War.

A nice little touch this from Newport Bus. No doubt there will be some moaners about the contra vision coverage, but for me, on this occasion they'll have to put up with it.

Story taken from the routeone publication.

Monday, 1 September 2014

the stylish day ticket to get you around Helsinki

I can't help thinking that if these posters had been produced for a day ticket in the UK they would look a tad different.

A few more logos, (a lot) more text and a least one website with a call to action - for starters. And that's before you even think about a QR code to confuse the customer even more.

Good job the posters are for the transport network in Helsinki and not Hull then.