Monday, 28 April 2014

south Hampshire gets more 'try a bus' messages

A great campaign that included a pretty comprehensive list of deliverables including; press ads, 6 sheets, 48 sheets, 96 sheets, radio, website, rears, streetliners, direct mail and online.

Like what you've seen? Find out more about why we're encouraging the good folk of south Hampshire to 'try a bus' here.

Friday, 25 April 2014

is social media an effective advertising platform?

This is a talk at the recent Advertising Week Europe event, by a guy called Bob Hoffman.

Bob is a successful agency owner in the US, a successful author (you can buy his books here and here) and author of a highly regarded blog - which you can read here.

For me he talks a lot of sense on the effectiveness of social media as an advertising platform.

So sit back, relax, get a brew, and if you're a marketing manager, be prepared to disagree with everything he says.

Monday, 7 April 2014

Tuesday, 1 April 2014

five things wrong with advertising in this industry

We’ve mentioned before that over 90% of advertising isn't even remembered, a fact largely due to a lack of creativity in both the idea and the execution.

Those odds probably increase a fair bit higher when it comes to the public transport industry, largely due to a lack of real cut-through in the same areas. Added to to that, there are five associated reasons why most people don't remember bus and train communication.

Too many TOCs and OPCOs -

1. use their preferred media as opposed to the best media

2. forget that over 15million adults in the UK have literacy level of primary school age

3. sell their brand rather than their product (and it's benefits)

4. try to please everybody and upset nobody

5. say what they want to say rather what their customers need to know

No industry is perfect but there's plenty of room for improvement in this one.