So what do you reckon? For me both the site and video are bright, cheerful, informative and definitely on-brand, although interesting to see how many views the video (below) has received after six months.
If the information available benefits the potential/current customer and is provided in a manner which is consistent with the company's positioning, you can't go far wrong.
Is it better than most other bus company websites? Probably. Could it be improved? It's made a great start but I've no doubt they'll be some tweaks to come as teething problems are rectified.
Apparently it was over a year in the making, and only customers of the brand will be able to say whether it was worth the wait.